milk *an advertising agency

55th Annual Connecticut Ad Club Awards

We took home several awards at this year's event that showcased the best the Connecticut ad industry had to offer in 2008. Congratulations to our entire team, but mostly to our clients for green-lighting ideas that were honest, engaging and different.

Turn Your Blueprints Green – P&H Construction

If you think transportation eats up a lot of energy, consider these stats from the U.S. Green Building Council: buildings account for 70% of electricity consumption, 39% of energy use, and 39% of all carbon emissions. That’s why P&H Construction has become an expert in structures that are environmentally responsible, profitable, and healthy places to live and work. They can show you how to reduce operating expenses and cut your energy, water and waste. Check it out.

Money Whoas! – One Bank Offers Security AND 4.00% Savings

With big banks in big trouble, consumers are scrambling for options. Enter Darien Rowayton Bank (a client). DRB is small, local, and doesn’t have the baggage other banks have, so it has the flexibility to offer better rates like its new MAX Rate Savings, which boasts a CD-like 4.00% APY. Check it out.

Useful Technology: Secure Electronic Communiciations

Milk has been named agency of record for Useful Technology (www.usefultechnology.com). We are excited to start branding efforts for this revoltionary technology platform.

Useful Technology is an emerging next generation technology company and the creator of allAware Secure™, the world's most secure electronic communications platform. Headquartered in Plantation, Florida, we plan to bring our disruptive technology to market in the Summer of 2006. allAware Secure™, a paradigm shift in enterprise messaging, is email the way it should be.

CLIENT NEWS: NEW! Le Tigre E-Commerce Site Launches

Milk has officially launched the new e-commerce Le Tigre Website at www.letigreusa.com. Check out the new fall styles and buy directly from Le Tigre.

Le Tigre named Milk as its advertising agency for all online marketing initiatives Milk will provide brand strategy and creative execution. Le Tigre is making a strong comeback after years of hibernation. In fact, we saw Le Tigre being featured (Lacoste was no where to be found) at the Ox Ridge Hunt Club's June Show in Darien CT along side Penguin, another brand growing stronger by the day. Consumers looking for alternatives to the yawning crocodile are looking hard for brands that have character and premium price tag.

Le Tigre - New Client Announcement

Le Tigre has named Milk as its advertising agency for all online marketing initiatives Milk will provide brand strategy and creative execution. Le Tigre is making a strong comeback after a years of hibernation. In fact, we saw Le Tigre being featured (Lacoste was no where to be found) at the Ox Ridge Hunt Club's June Show in Darien CT along side Penguin, another brand growing stronger by the day. Consumers looking for alternatives to the yawning crocodile are looking hard for brands that have character and a premium price tag.

Milk is actively in the mist of developing a direct-to-consumer e-commerce site that will be launching in August. Check back for updates and new Tigre sightings. Check out the interim site at www.letigreusa.com

Client News: Nat Nast - Bada Bing Bling

After years of Sunday night enjoyment, the hit HBO show The Sopranos has come to an end. Along the way, our client Nat Nast's shirts and apparel has been featured in almost every episode either on the Boss himself or on his merry band of brothers. Nat Nast have been honored to be even a little part of this show. But rest assured Nat Nast will continue to grace the big and small screen. Nat Nast shirts have appeared in CSI, Two and a Half Men and many more TV shows and movies. For more information on the Nat Nast clothing line visit www.natnast.com. 

StressEraser - Wired Magazine Featured "Newest Gadgets"

The July 2006 issue of Wired magazine features our client StressEraser in their "Great Buys on the Newst Gadgets" (page 25). StressEraser is an awarding winning, portable medical device that relaxes the body and calms the mind in just 15 minutes. Check out this amazing new product at www.stresseraser.com. Milk is currently redesigning the website and has launched a national marketing camapign to promote the product. Check back in July for the new site.

Essilor Sees More Clearly

Essilor, the world's leading provider of eyeglass lenses, hired Milk to redesign their website to be as forward thinking as they as a company are. Through the use of interactive applications and customized flash, the site now showcases how Essilor provides custom lenses solutions for every consumer experience. Check out the new site at www.essilorusa.com

MAN'S MAN FOR A GUY'S GUY... In a shirt

Nat Nast -the legend- continues on. In fact, they continue to be much
favored by two of TV's archetypal male figures/male role models: Tony
Soprano, the soul-searching Mafia boss of HBO's "The Sopranos," and Charlie
Harper, the loutish TV bachelor of CBS's "Two and a Half Men."

Earlier this season as you probably recall, Tony (James Gandolfini),
recovering from a recent shot in the gut, still managed to deck a young punk
while barely mussing his Nat Nast shirt.

Meanwhile Charlie (Charlie Sheen) polishes his Malibu couch-potato pose in
Nat Nast shirts while boasting impeccable male credentials: He's a selfish,
lying, irresponsible, bed-hopping cad.

Clearly, these are shirts for the guy's guy. We'll keep you posted as Nat
Nast begins exploring their more, uh, feminine side.