milk *an advertising agency

Power Player - Better Place

Not since the short life of the Saturn EV-1 has the promise of Electric Vehicles been so promising. Auto makers around the world are working on EV models and it will be a company like Better Place that will provide the infrastructure with "a network of charge spots, switch stations and systems which optimize the driving experience and minimize environmental impact and cost." Great concept. Great site. Be sure to look for Renault's Fluence EZ Concept. It's really exciting. Check it out.

The Road to Energy Independence?

How's this for the road to OZ? Solar Roadways was just awarded $100,000 by the Department of Energy to develop solar panels that can be embedded into roads. If widely adopted, the 12-by-12 foot panels help finally solve many of our energy problems. Skeptical? With the panels, a mile-long stretch of four lane highway could remove 500 homes from the power grid. Production is a long way off, but this is very exciting. Imagine a similar technology for converting the motion of sidewalk pedestrians into energy. It's a company like Solar Roadways that will make these things reality. Check it out.

Hot Opportunity - 3D Glasses

My daughter and I are going to the movies this weekend. We'll probably see G-Force and will have the option to see it in Digital 3D or not. She will want to see it in 3D. I will not. It's not because I don't like 3D, because I do. The quality as compared to when I was her age is amazing. It's just that while the image quality has advanced, the glasses have not. Sure, today's plastic glasses are much better than the red/blue cardboard junkers I wore when I saw Jaws 3 in Super 3D (oh yes I did.) But still, the modern one-size-for-all versions are ill-fitting and uncomfortable, and wearing them for an hour and a half takes the joy out of the experience. So, with more and more movies being made in Digital 3D, an untapped market exists for 3D Glasses. Let's say you see four to five 3D pics a year. Would you not spend ten to fifteen bucks for a comfortable, stylish pair of 3D specs? I would. And what if your kids could customize theirs? I'm sure someone has thought of this, and if they have, I hope they make them soon, because my daughter wants to see G-Force in 3D, and I know I'm going to lose that battle.

Meetings Give Me Gas – Carbon Free Meeting Coalition

Have your next client face to face without the carbon footprint. Created as a conduit for companies interested in the reduction of carbon emissions, the Carbon Free Meeting Coalition’s mission is to increase the use, measurement, recognition and value of advanced communications technologies as a critical tool in the effort to reduce carbon and drive energy sustainability programs. Check it out.

Turn Your Blueprints Green – P&H Construction

If you think transportation eats up a lot of energy, consider these stats from the U.S. Green Building Council: buildings account for 70% of electricity consumption, 39% of energy use, and 39% of all carbon emissions. That’s why P&H Construction has become an expert in structures that are environmentally responsible, profitable, and healthy places to live and work. They can show you how to reduce operating expenses and cut your energy, water and waste. Check it out.

Files Go in the Trash, Not Computers – 1000computers.org

We banged on this back in May of last year, but it’s never a bad time to remind you that millions of computers end up in landfills each year where their highly toxic materials leak into the groundwater and produce carcinogens. So why not donate your unused computers to 1000computers.org. They’ll give them to children in developing countries who use them to build better lives. It’s that simple – and easily achievable. You help collect just 1,000 computers, and they help hopeful countries to begin creating a critical mass of computer skill and an economic link to the rest of the world. Check it out.

Reinventing the Wheel – The Honeycomb Tire

"There's all sorts of armor on (a military Humvee), but if you're running in the theater and get your tire shot out, what have you got? You've got a bunch of armor in the middle of a field." This is the insight behind the Honeycomb Tire, a non-pneumatic tire (no air required) that can survive an IED attack. Simply brilliant. Check it out.

Even Wes Craven Would Be Horrified

Though it was released in 2006, there isn’t a more relevant movie today than Who Killed the Electric Car? A top screenwriter on his best day couldn’t dream up a story of greed, fear and ineptitude like this one. You’ll laugh. You’ll cry. You’ll mostly cry. Maybe the heads of GM, Ford and Chrysler can pop it in a DVD player as they road-trip back to Washington to beg for their handout. The Joe Sequenzia pick of the month. Check it out.

High Fiber Fashion – Eco-fi Polyester Fiber

Eco-fi, is a high-quality polyester fiber which has been developed using recycled plastic soda bottles. Eco-fi is used in fleece fabrics, carpets, home furnishings and fiberfill. The Eco-fi process has the capacity to keep almost 3 billion plastic PET soda bottles out of the world's landfills each year, saving over 1/2 million barrels of oil and eliminating 400,000 tons of harmful air emissions which contribute to acid rain, global warming and smog. We need more innovation like this. Check it out.

Can't Stop Touching Myself - Drum Kit T-Shirt

School Boards across the country will LOVE this cymbal-lic expression of freedom from the genius minds at ThinkGeek. Just tap the drums on the shirt and they actually play through an embedded speaker. There are seven different drum sounds and a “top volume level (that) is really loud.” Maybe it goes all the way to 11! Check it out.